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November 19, 2009

A Case Study of Micro-Blogging for Learning at Qualcomm

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Written by: B.J. Schone
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Below are the slides from my presentation at DevLearn 2009. I co-presented this session along with my colleague, John Polaschek. The presentation had two main areas of focus:

  1. How micro-blogging can be used to help facilitate discussions and knowledge-sharing between employees
  2. How Qualcomm is using Yammer to help employees connect across divisions and geographic regions

I hope you enjoy it, even though you won’t have our charming personalities to accompany the slides! 🙂

[slideshare id=2514362&doc=bjschoneyammerpresentationdevlearn2009final-091116181338-phpapp02]

Please leave a comment if you’ve worked with micro-blogging at your organization. I’d be curious to hear how it’s going and any tips you can provide to others. Thanks!

B.J. Schone

Author: B.J. Schone

B.J. is the Founding Editor of eLearning Weekly and has contributed more than 150 articles. He works in elearning at Qualcomm, focusing on mobile learning.



About the Author

B.J. Schone
B.J. Schone
B.J. is the Founding Editor of eLearning Weekly and has contributed more than 150 articles. He works in elearning at Qualcomm, focusing on mobile learning.




 
 

 
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11 Comments


  1. Nice Prezz Guys! Great place you have there to be innovative and just try stuff! and you sure do! ha!


  2. Jen

    Great presentation! Wish I made it to your sessions. Looks like I missed out!


  3. I’ve been experimenting with Yammer for some time. Have been sharing experiences on my blog.
    This is a great presentation. Thanks.
    In your pilot, did you have senior management involved? Would love to connect with you on email for a more detailed insights.


  4. B.J. Schone

    @Laura and @Jen – Thanks!

    @Manish – Thank you for your comments, too. We did have senior management involved. It took some convincing, but they finally decided to let us give it a shot. Be persistent! Show them case studies and examples from different companies and I hope they will begin to see the potential value for your organization. Good luck!


  5. Steve (@espnguyen)

    You guys did a great job with the presentation and I got a lot out of it. I’m still curious how you convinced the powers that be that moving from the free version to the paid version was the right decision. Do you have a business case doc that you can share? Something that we could leverage (nice way of saying steal) within our org to help us with our own biz case?


  6. B.J. Schone

    Thanks, Steve!! I wasn’t involved with the discussions about the paid version. That was handled by upper management after they had a grasp of Yammer. So, I would say: educate, educate, educate. Then, if they see the value, they’ll probably pay up. Good luck, and keep us posted!


  7. […] Qualcomm is using Yammer to help employees connect across divisions and geographic regions A case study of micro-blogging for learning at Qualcomm – presentation slides from […]


  8. […] B.J. Schone: Day-by-day recap plus session slides HERE and HERE […]


  9. […] [ Jane was looking for some case studies on Twitter in the workplace]: microblogging at Qualcomm & Qualitative Study on Micro-blogging at […]


  10. […] of knowledge sharing among its sales force and led to the elimination of duplicate efforts. AtQualcomm, microblogging brought together groups over common topics and bridged silos in HR, legal, and […]



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