AG08 – Day 3 – Summary

Category: eLearning Published on 18 Apr, 2008 Tags: , , , , , , ,

The AG08 conference wrapped up nicely yesterday with a great keynote from Stefan Sagmeister (of Sagmeister, Inc.), who discussed several of the concepts from his book, Things I have learned in my life so far. Here’s a quick run-through of the things he’s learned:

  1. Helping other people helps me.
  2. Having guts always works out for me.
  3. Thinking that life will be better in the future is stupid. I have to live now.
  4. Organising a charity group is surprisingly easy.
  5. Being not truthful always works against me.
  6. Everything I do always comes back to me.
  7. Assuming is stifling.
  8. Drugs feel great in the beginning and become a drag later on.
  9. Over time I get used to everything and start taking for granted.
  10. Money does not make me happy.
  11. My dreams have no meaning.
  12. Keeping a diary supports personal development.
  13. Trying to look good limits my life.
  14. Material luxuries are best enjoyed in small doses.
  15. Worrying solves nothing.
  16. Complaining is silly. Either act or forget.
  17. Everybody thinks they are right.
  18. If I want to explore a new direction professionally, it is helpful to try it out for myself first.
  19. Low expectations are a good strategy.
  20. Everybody who is honest is interesting.

While Stefan didn’t tie these much back to learning, he focused on the overall importance of good design and good practice, while emphasizing what’s important: exploring creativity, doing the right thing, being brave, and working hard. His book is described on Amazon as "a complex blend of personal revelation, art, and design—an eclectic mix of visual audacity and sound advice." This was certainly inspirational stuff.

I was only able to attend one session Thursday morning, and it was David Metcalf‘s Instructional Design for m-Learning. David has done some great work in this area, but I think the true impact of mLearning will come in the next 2 years or so. And I still have several questions related to mLearning such as: If an organization wants to roll out mLearning, how can they ensure all employees have a cell phone (without purchasing phones for some individuals)? Will organizations require all employees have a cell phone? If an employee has a personal cell phone, will they be required to pay for a data plan in order to be able to access mLearning? Or would the organization pick up the tab for the data plan? (This would definitely increase the rollout and maintenance cost for the organization.) I’m anxious to see how these decisions are made. There’s so much potential.

Again, this was a great conference. I met tons of smart people and had plenty of intriguing discussions. Now I’m looking forward to the next eLearning Guild Annual Gathering, which will also be hosted in Orlando, the week of March 10th, 2009. Now, I just need to think of a great idea for a session to present at AG09…

B.J. Schone

Author: B.J. Schone

B.J. is the Founding Editor of eLearning Weekly and has contributed more than 150 articles. He works in elearning at Qualcomm, focusing on mobile learning.


  • Gary Hegenbart
    April 19, 2008 9:39 am   Reply

    B.J. –
    Great summary of Stefan Sagmeister’s keynote, especially for the connections to eLearning. I was pretty caught up in the visuals.
    Regarding mLearning, I agree with you on the logistics. My thought is that organizations will have to target audiences with company supplied devices. Many companies provide phones or blackberries to sales and technical support people. That limits the scope of mLearning, but does target the mobile workforce. The content will be more support than training, providing users with key pieces of information when they need it.

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